about

Approximately Blue is an independent, post-brick-and-mortar art brokerage and collection management service that primarily advises on and transacts in primary market, blue-chip fine art prints.

Based in New York City with an active presence in Montreal, Approximately Blue represents the work and art collections of globally recognized master printmakers who have produced limited edition prints with some of the most coveted American artists of the twentieth and twenty-first centuries.

Propelled by a suite of integrated services, the team harnesses its understanding of the art market to develop strategic solutions designed to drive consumer demand and increase sales. Leveraging a diverse network of forward-looking partners, the team produces, distributes, and markets artistically valuable goods aimed at the ever-evolving aesthetic preferences of a new audience of digital natives at the vanguard of emerging attitudes and values.

Currently, Approximately Blue manages an inventory exceeding 2,000 artworks, most of which are kept guarded from prying eyes, safely stored in a controlled climate to ensure and preserve their pristine condition. The team oversees the buying and selling of unique paintings, limited-edition prints, works on paper, sculptures, photographs, and design objects.

reach

Through a variety of channels, Approximately Blue engages with a monthly audience of over 80,000 art collectors and advisors, gallerists, curators, auction specialists, entrepreneurs, philanthropists, designers, artists, entertainers, and journalists.

The team has effectively consolidated and optimized its global online presence, achieving this through mainstream recognition in specialized press outlets as well as the use of subscription-based e-commerce platforms that provide safe payment methods and dedicated customer support.

This heightened visibility has elicited a robust response from cultural and corporate partners, eager to engage in various collaborative projects and programs designed to promote the arts in public places as well as to encourage its inclusion in private developments.

services

• collection management

• e-commerce operations

• appraisal, acquisition, and market intel

• targeted lead generation

• proactive commercial outreach

• editorial content

• production and rollout of marketing collateral

• press relations

• exhibition curation and production

imprint

design by Run Ed, Run
development by Silvestar Bistrović

© MMXXIII Approximately Blue LLC. All Rights Reserved.